Shakertown pledge and Adbusters media manifesto
The Shakertown Pledge
Recognising that the Earth and the fullness thereof is a gift from our gracious God, and that we are called to cherish, nurture, and provide loving stewardship for the Earth’s resources,
and recognising that life itself is a gift, and a call to responsibility, joy and celebration,
I make the following declarations:
I declare myself to be a world citizen.
I commit myself to an ecologically sound life.
I commit myself to lead a life of creative simplicity and to share my personal wealth with the world’s poor.
I commit myself to join with others in reshaping institutions in order to bring about a more just global society in which each person has full access to the needed resources for their physical, emotional, intellectual and spiritual growth.
I commit myself to occupational accountability, and in so doing I will seek to avoid the creation of products which cause harm to others.
I affirm the gift of my body, and commit myself to its proper nourishment and physical well-being.
I commit myself to examine continually my relations with others, and to attempt to relate honestly, morally, and lovingly to those around me.
I commit myself to personal renewal through prayer, meditation and study.
I commit myself to responsible participation in a community of faith.
Media Manifesto (by Adbusters)
We will take on the archetypal mind polluters -- Marlboro, Budweiser, Benetton, Coke, McDonald's, Calvin Klein -- and beat them at their own game.
We will uncool their billion dollar images with uncommercials on TV, subvertisements in magazines and anti-ads right next to theirs in the urban landscape.
We will take control of the role that the tobacco, alcohol, fashion, cosmetics, food and automobile corporations play in our lives. We will hold their marketing strategies up to public scrutiny and set new agendas in their industries.
We will culture jam the pop culture marketeers -- MTV, Time Warner, Sony -- and bring their image factories to a sudden, shuddering halt.
On the rubble of the old media culture, we will build a new one with a non-commercial heart and soul.